Just because your website looks great, doesn’t mean that your web design scheme is convincing visitors in Springfield, MA or elsewhere to take the desired action. There are design mistakes that could be discouraging potential customers from sticking around long enough to check out what you have to offer. The following are some of these costly web design mishaps.
No matter how cool animated intros may be, it can be a major distraction for a new visitor to your site. Even if you’re providing the option to skip the intro, too many animated features can slow page load time, make your site appear cluttered, or frustrate returning visitors who don’t want to sit through the animated presentation again.
The success of a modern business depends on high-quality web design. Web design companies in Springfield know that businesses want their website to attract more customers. For this reason, they are willing to invest thousands of dollars for a website that will improve their online reputation. Web designers know that a good website is more than what meets the eye.
A Pretty Website Is Not Necessarily a Good One
Of course, businesses want their websites to have a visual impact, but visual impact does not always equate to increased sales. A good website is designed to be a virtual tour guide. It directs potential customers to the parts of the website that are of interest to them. It should guide them to where they want to go as well as lead them to where you want them to go.