Keep Things Simple
A frequent rookie mistake is to try to make your website fancy with videos and large images. Unfortunately, this type of design loads very slowly, something that frustrates visitors and forces them to check out your competitors. If a video or a large image isn’t necessary, avoid adding them to your website.
Websites should also be optimized for easy navigation. Limit the number of clicks users have to do before reaching the information they need. Providing easy access to information will keep visitors pleased, and more likely to visit your site again in the future. Additionally, easy navigation encourages visitors to stay on your site. The more time people spend on your website, the more search engines raise your ranking. This is because Google counts the time people spend on a site as a mark of quality.