Online marketing should be focused on results, and one of the best ways to make sure that people are finding your site is to focus a significant portion of your marketing budget on search engine optimization. Custom content that has the right keywords and links allows you to land on the front page of the Google, Bing and Yahoo search engine return listings. This increased visibility is key for companies that are looking to cash in on the more than 100 billion searches that are performed in Google alone over a given month.
When someone is on the Web looking for a product or service that you offer, your site needs to set you up for success. Companies that thrive online have content that is informative and useful. If your site is able to land at the top of the rankings organically, that helps your conversion optimization rate. When people come to your site, they want to be informed on the products or services that you have to offer. Organic content makes you an expert in your field, and it can help you attract people to your site who are looking to buy.
Increased visibility is a metric that is simple to track for businesses. As more people find your site online, you can measure the uptick in traffic that comes to your site. You can also follow your site’s rise up the return rankings. A site audit will let you know how you stack up against your competitors.