If the latest numbers from comScore are correct, 85 percent of smartphone users and 84 percent of tablet owners are now conducting searches relevant to their location on a regular basis. Looking at the bigger picture, 70 percent of all Internet users are now performing local searches every day, and these numbers are just the tip of the iceberg when showing proof of the importance of local SEO for every business.
If you’re a business owner, you know that your main goal is to get as much traffic as you can, and local SEO can get you to reach this goal. Local searches shouldn’t be underestimated, for these tend to have a higher rate of conversion, as they are more than twice as likely to end with a purchase, , according to a Google study in May 2014. In implementing a local SEO strategy, here are the essentials you should never forget to have.
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